Coca Cola owns their own advertising company and they create all of their adverts in house which means they do not have to contact any external sources. They are a multi million pound company that operates internationally as well as having a big image within the UK.
Coca Cola advertising company is split up into separate sectors that handle each part of the advertising process for example the audio and the editing. They have main offices in major cities like stockholm and London as well as Paris.
The company creates adverts for its self and other drink offerings that it does for example sprite and smart water. All the advertising campaigns and products are developed from the Coca Cola company independently through different offices and divisions within the company.
Within the Coca Cola marketing campaign company, the people who create all the campaigns, each office within the company deals with each individual drink that Coca Cola sells for example Sprite and Fanta as well as original Coca Cola.
The only direct competition within the fizzy drinks industry would be the pepsi company who rivals every fizzy drink that Coke sells. Pepsi is the main figure head behind Tango and 7-Up as well as Pepsi drink itself. Coke is a multi million pound advertising company who rivals multiple other companies
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