Backstitch is one of around 5 based in Cambridge to sell haberdashery, such as sew creative, sheep shop, hobbiecraft and John Lewis. The main competition would highly likely be John Lewis which is quite a large establishment with its own large advertisements and branding to compete with. Backstitch was established in 2010 by Alice Synge with the mission to supply stylish modern craft fabric and quality haberdashery to UK sewists.
They advertise themselves on a number of social media platforms such as Twitter, Facebook, Instagram, Pinterest, Flickr and even have their own blog page to offer help, show what they make and to interact with customers more.
On the homepage to Backstitch, there is immediately an offer to try and get others interested in the merchandise, using special occasions as a way to put their name out there, even offering classes to help to make many products or to get more people interested in sewing.
The homepage itself is quite simple yet it does catch your eye by how unique it is, the page is well laid out with offers throughout the page and immediately you can see ways of contacting them. The site has many options to click onto, whether you want to know about fabrics, digital patterns, kits & gifts etc.
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