STAGE THREE: Van Wrap Production Plan

Form Content and Style
Form
As one of our three rough designs we decided to design a van as Louis mentioned to us that he had new vans in and needed new designs for them. When designing the van we took into account the key elements that are predominant throughout the site as well as on his current logo and posters.

1st Van Design

Content 
We started by laying out each part of the van, then carefully selecting each part that should contain text or picture elements, it was important to make sure that they stayed within the panels on the cutout. This way made sure that it was clear and well laid out.

Final Van Design

This is the final van design that I spent a lot of time perfecting with input in from group members getting their input into the design and what it related too.

Style
It was important for us to remember the authentic mexican routes through the food not just through the companies message of fast fresh food but through mexican culture, moreover through meetings with Luis this is what we had found out that he was passionate about.

Costings
To create a full van wrap to the standard of the above template it would cost £2000, moreover it costs to the higher end because of all the panel colours and text all over the van. There is separate costings for each individual bit of the van which makes choosing the final design difficult as we have to weigh up price and design.

Budget /Labour Costs
The costs of labour to wrap the van would be over a series of 2 months and would require a deposit of £700 prior to work starting, with discussion of final designs and how the van is going to look. Additionally an extra £6300 would need to be collected once work has commenced on creating the new van design, this is to ensure that the work is of highest quality materials and standards of practise. T

Time Scale
The wrap is over a period of 2 months and would consist of a series of consultations and meetings with Nana Mexico then leading through to getting the pieces made up and finally placed onto the van.
The van wrap needs a slightly longer lead in period as it is  a more complicated design due to multiple panels.

Van Wrap Generic Cost Calculator

Potential Market Position

The van would fit in with the market position of other fast food chains for example Subway and be seen moving around Cambridge and in between cities. It is important for us to have the edge on other companies for example Subway and Mcdonalds because Nana Mexico is a more individual brand and is more special to people, we would get the edge over these other companies by creating our van to be more bright and stand out above the competition.

Frequency

When it comes to effective frequency the van could not be as good as the postcards or posters as people may only see it once or twice whilst they are in town. 

The van would be seen driving around locally in the town centre as well in between towns for possible stock pickups etc. This means that the van would be seen very frequently by many different types of people all over town.

Target Audience

The aimed target audience for this campaign is for tourists and shoppers who pass the Petty Cury store in Cambridge. The food is mainly targeted for lunch so we are targeting people who are out around lunch times. People can range from tourists, people shopping in the area and office workers going out for lunch. We want the customers to feel that what they are eating is fresh and a unique dish. The meals that they are receiving to eat are personal to them.