STAGE THREE: Postcard Production Schedule

Form Content and Style

Form

As one of our three designs we also decided to design a postcard that can be used as a promotional item in which a customer breaks off the side of the card and takes a picture of it and then shares it to become part of a nationwide competition that they can then win prizes and free meals through.

Content

The advert in terms of content consists of two main background colours with the inclusion and the use of bold and striking titles and title colours as well as tag lines and hashtags in different colours to draw in people walking past and get the most attention and views. It was important to remember the use of bright colours and bold text as it draws people in.

Style

With the first initial design we wanted to square off essential edges that we knew would add detail to in the later designs and final design.

Design Leading up

Final Postcard Design

Target Audience
The target audience for the postcard is a wide range of people specifically students and tourists that are passing through the city moreover people that are constantly on the move.
Additionally people looking to diversify their lunch breaks instead of having the regular subway or Mcdonalds.

Market Position

There is a gap in the market for postcard hand outs in cambridge at the moment. The uniqueness and quirkiness of the idea with a perforated edge is perfect to get in a new consumer base that will return to Nana Mexico.

Costings

The postcards can be produced in many different quantities but we have got some realistic quotes for the costings of the cards. 5,000 of the perferated cards will cost £299.48 including VAT and delivery. For 10,000 the cards will cost @399.98. The postcards would be effective when being viewed as the card can be viewed when given out and people walking will continue to look at it and this will let them see what is on offer and give them a greater taste for the products on offer.

Budget
The budget for creating the postcard with labour included total is £800 and that includes a break down of 400 for labour and 400 for items included with the package.

Time Scale
The Time Scale for the project would be a breakdown over a number of weeks four weeks three for the design period and one to get it to the printers to be put onto the van. consisting evaluation periods and implementation periods in which discussion of final designs and implementation and how that would happen.

Post Card Production Costs

Risk Assessment

Risk Assessment

Location Recce Report

http://tomadamsadvertising.blogspot.co.uk/2015/05/stage-four-scouting-location-recce.html

STAGE THREE: Poster Production Plan

Form Content and Style
Form
As one of our three rough designs we decided to design an A1 Poster. When discussing   the van and the A1 Poster we took into account the key elements that are predominant throughout the site as well as on his current logo and poster through these discussions we then worked out what should be vitally important to include within the poster designs. This development stage is reflected throughout our drafts leading into the final design.

1st Initial Draft

2nd Draft

3rd Draft

Content and Style

Content
The content of the advert is a series of colours leading into one with the companies logo and tagline at the bottom. We decided to lay the poster out this way because we felt that it would get the most attention from people and it would most utilise the views we do get on the advert. The tagline at the bottom is in bold letters as it was important that viewers remember that part of the company and the fact they do create Unique fresh and genuine food.

Style
We decided to style the advert the way we did because it added not only diversity to the advert but it gave a consistent overall house style. It was important for us to add different colours and diversity to the advert so that it stayed fresh and was something that people would remember.

Costings

The printing costs of the posters will cost £5.99 or less if ordered in quantity. The posters would be available in store from 15th February 2015. The logo is copy written to Nana Mexico so there will be no issues. The photograph is also a stock issue from the website so no issues again. 

Poster Cost Calculator

STAGE THREE: Van Wrap Production Plan

Form Content and Style
Form
As one of our three rough designs we decided to design a van as Louis mentioned to us that he had new vans in and needed new designs for them. When designing the van we took into account the key elements that are predominant throughout the site as well as on his current logo and posters.

1st Van Design

Content 
We started by laying out each part of the van, then carefully selecting each part that should contain text or picture elements, it was important to make sure that they stayed within the panels on the cutout. This way made sure that it was clear and well laid out.

Final Van Design

This is the final van design that I spent a lot of time perfecting with input in from group members getting their input into the design and what it related too.

Style
It was important for us to remember the authentic mexican routes through the food not just through the companies message of fast fresh food but through mexican culture, moreover through meetings with Luis this is what we had found out that he was passionate about.

Costings
To create a full van wrap to the standard of the above template it would cost £2000, moreover it costs to the higher end because of all the panel colours and text all over the van. There is separate costings for each individual bit of the van which makes choosing the final design difficult as we have to weigh up price and design.

Budget /Labour Costs
The costs of labour to wrap the van would be over a series of 2 months and would require a deposit of £700 prior to work starting, with discussion of final designs and how the van is going to look. Additionally an extra £6300 would need to be collected once work has commenced on creating the new van design, this is to ensure that the work is of highest quality materials and standards of practise. T

Time Scale
The wrap is over a period of 2 months and would consist of a series of consultations and meetings with Nana Mexico then leading through to getting the pieces made up and finally placed onto the van.
The van wrap needs a slightly longer lead in period as it is  a more complicated design due to multiple panels.

Van Wrap Generic Cost Calculator

Potential Market Position

The van would fit in with the market position of other fast food chains for example Subway and be seen moving around Cambridge and in between cities. It is important for us to have the edge on other companies for example Subway and Mcdonalds because Nana Mexico is a more individual brand and is more special to people, we would get the edge over these other companies by creating our van to be more bright and stand out above the competition.

Frequency

When it comes to effective frequency the van could not be as good as the postcards or posters as people may only see it once or twice whilst they are in town. 

The van would be seen driving around locally in the town centre as well in between towns for possible stock pickups etc. This means that the van would be seen very frequently by many different types of people all over town.

Target Audience

The aimed target audience for this campaign is for tourists and shoppers who pass the Petty Cury store in Cambridge. The food is mainly targeted for lunch so we are targeting people who are out around lunch times. People can range from tourists, people shopping in the area and office workers going out for lunch. We want the customers to feel that what they are eating is fresh and a unique dish. The meals that they are receiving to eat are personal to them.  

WEEK ONE: Production Plan

WEEK ONE: Extensive Audience Research | Nana Mexico

They are at peek position for sales in Cambridge as they are

STAGE FOUR: Final Design | Postcard | Nana Mexico

STAGE TWO: Meeting | Luis | 04/02/2015

Meeting with Luis from Nana Mexico today in lesson discussed the ideas as well as possible development of ideas. Luis found ideas good although room for improvement involving possible re designs and movements of elements.

Meeting with Louis, 04/02/15

He agreed that the main idea should be the postcard sized item with pop out element although redesign was needed which is what we went on to do and through this process we found the final design elements.

Advertisement Campaign Analysis | First Draft