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Print and TV
The use of both print and TV Advertisements are well utilised within the campaign moreover they interlink and create a more clear image to the viewer of the overall campaign and the message behind it.
The campaign been introduced in alternative formats for example radio and podcast would be ideal as it would present a different view of the advert for example there could be links within the radio advert and the TV advert that promote the message more. This could be utilised within the two adverts relating for example there could be a competition element added between hearing the radio ad and seeing the physical advert displayed in poster form. Interlinking format choices can relate the viewer more to certain issues that are discussed within it.
