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| Print Based Avert |
REACH: The number of people that this print based advert will reach is plentiful because it was shown in all major cities in majority of countries world wide and was seen by a wide viewing audience of all ages.
RELEVANCY: The ad is very relevant to the majority of households as most households have a bottle of coke around. The original print ad was released in 1931 by that time coke had been around since 1890s so it was very appropriate to release this advert because people knew the product and were familiar with its taste etc.
FREQUENCY: The advert is displayed at Christmas time and is seen all over the world at Christmas, Coca Cola would choose to distribute this advert at Christmas because it features Santa and christmas colours,moreover it would not make sense to release this advert in the summer or in January. The advert is shown in prime time slots on TV for example during Britain's Got Talent advert breaks, this is to make people most aware of the advert and the fact it has returned.
The advert returns most years with some kinda of modification done to it for example there would be slight visual tweaks that would be noticeable, minimal audio differences however.
What forms and conventions does the advert adopt?
The advert is laid out conventionally with a narrative of a young boy running to see the trucks coming through his town. The boy runs past many obstacles to get a glimpse of the trucks, he pushes through many people to just to see the rear of the truck in the distance, then three bells play and the advert is over. During this music is playing in the background as well as people chanting.
Is there a recognisable style to the advert?
The style is recognisable to the viewer, music in the background with a narrative running over the top, this is the style to majority of adverts.
What does the advert say about the project?
The advert says that Coca Cola is family friendly bringing up key Christmas themes in their advert and that they are about bringing people together as a whole to celebrate Christmas with coke.
What is the purpose of the advert?
The purpose of the advert is to bring people together over christmas time. Coca Cola are getting people to think that celebrating Christmas with coke is the best thing to do. Additional purposes include people reminiscing about the advert, spreading Christmas cheer etc.
Who is the advert targeted at?
The advert is targeted to families or children who enjoy celebrating christmas and get a buzz through seeing christmas adverts, moreover whoever associates christmas time with the advert.
